Download Full: Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition PDF

Book Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition PDF

By Anne E. Beall

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“A book is a device to ignite the imagination.” -Alan Bennett

Synopsis

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market re...